Nick Kolcheff, known as “Nickmercs,” has gained fame by playing first-person shooter (FPS) games on the livestreaming platform Twitch, where thousands of viewers watch internet personalities play videogames. Now, his fame may further increase because he has allegedly been “cancelled” for expressing an opinion.

During a clash between demonstrators outside a school board meeting in Glendale, California, where the board was voting to officially designate June as Pride month, Kolcheff argued that children should be kept out of these cultural debates. “They should leave little children alone. That’s the real issue,” he tweeted.

Previously, Activision had offered Nickmercs-themed in-game armor and other virtual cosmetic items for purchase in their two main Call of Duty (COD) titles, Warzone and Modern Warfare II. However, Activision has since removed their Nickmercs-themed promotion, which has caused a backlash against the company as fans rally around the internet personality.

“Due to recent events, we have removed the ‘NICKMERCS Operator’ bundle from the Modern Warfare II and Warzone store. We are focused on celebrating PRIDE with our employees and our community,” Activision said in a tweet posted through the official Twitter account for Call of Duty.

According to outlets like ComicBook.com, Kolcheff’s popularity has only increased since Activision removed his promotion.

Nickmercs streaming gameplay

A screecap from Nickmercs’ video “My first win with my Warzone skin!” showing on the left of the image what appears to be a Greco-Roman themed suit of armor that was purchasable for users’ characters. (Nickmercs)

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“They really did try and come for me, man. They tried to chain my a– up. They wanted me gone. Isn’t that crazy? They shot and missed,” Kolcheff noted during a recent appearance on Twitch. “That’s like rule number one in cancellation. It really is. If you’re really going to cancel somebody, you can not attempt and fail…. that just made it so much worse for you. You can’t do that! Rule number one is ‘do not miss,’ and you whiffed. Your air-balled. That was the corniest attempt to cancel anybody I have ever seen. For saying ‘leave children alone.’”

According to ComicBook.com, numerous factors have contributed to Kolcheff’s enduring popularity and even increased it amidst the attempted cancellation.

“During the incident, Nickmercs searches increased by 100x, and as noted, his viewership has gone up as well,” the outlet reported. “Various promotional deals and sponsorships going forward could be trickier, but with a net worth estimated to be in the millions — thanks to his popularity in streaming, his successful YouTube channel, and his involvement in Faze Clan as co-owner — it’s unlikely he will feel the negative effects of all of this too much.”